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Anderson Valley Advertiser
The Power of the Hed Back in the day, newsroom wisdom had it that approximately 1/4 of readers would glance at the headline and not read the story, 1/4 would read only the lede (first…
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Last week I recounted how, with a mere half dozen years of sheep farming experience, I undertook the job of managing the weekly sheep sale at the Ukiah Livestock Auction. The time of year I…
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A century back, and then on back into the century before, the sun shone on huge redwood and fir that had not yet been felled. Back into the first half of the 1880s, when the…